​In this day and age, people are raving about how much weight they can lose in such a short period of time, fantastic right!

Of course, it's fantastic, we have these driven people posting they lost 10 kilos in 4 weeks all down to their personal trainer's diet plan, and that's great, good on them, but they don't tell you is the fucking misery they went through to get that weight off so quickly.

Lets be honest, Diets are depressing!I've had so many people come to me saying they lost this and that with this coach etc, and I'm like, of course you did, you ate fuck all. Every single person on the planet can lose a ton of weight living off chicken and broccoli but there are two problems...

ONE: Its unrealistic for everyone! I don't have the willpower to stick to something like that as would most people unless they have an extremely determined personality and they don't mind hating life for weeks on end because they can eat fuck all.

TWO: Its not sustainable, most peope trying to lose weight will start off on a diet like this, see some weightloss, be delighted with life, then two weeks in, bam, they are in centra with a chicken fillet roll crying into their pack of tayto aboout how they have blown it all because its too damn hard to keep up.

It doesn't have to be that way, as i say to all my clients, to get achievable, consistent weight loss, watch your calorie input vs your calorie output, if you keep your calories in deficit, you can eat what you want, be happy, lose weight over time easily and not have to suffer because all you have on your plate is chicken and broccoli, there is no point to this for the average person.

So don't kill yourself with your fitness goal, enjoy life, that's the whole point of it, and if you need to lose weight, look at the right ways of doing it and not the hard ways...

Pizza tastes good, we all enjoy a glass of wine or a beer out on the town in Dublin, ice cream is nice cream. Enjoy it and enjoy life, it's not all about a number on a fucking weighing scale.
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Want to know more, visit www.bodycoach.ie and let us help you get a healthier happier life.

​So you're sitting around on a Saturday night stuffing your face with garbage, are you enjoying it? Fucking good on you, I hope you are!

You're not? Too much food, making you feel sick? Making yourself cry because you're going to look like a beached whale in Ibiza next year?

You need to sit down and have a word with yourself, basically just tell yourself to shut the fuck up!













Now I'm going to give a list of shit that won't make you fat so you can happily sit there and enjoy whatever other stuff you're into! Then I'll explain why it won't make you fat, then you can fuck off and enjoy a big mac!

Shit that won't make you fat...

• Big Macs (or any other McDonalds)
• Haribo
• Spice bags (Mr Lambs after a night on the beer, bonerville)
• Bread
• Pasta (i fucking love pasta)
• Penguin Chocolate bars (Anywhere sell these anymore?)
• Potatoes (Fuck off you twat)
• Fry ups in bed on a Sunday
• Pizza (Thank the lord this is on the list)
• Doner Kebabs
• Tayto crisp sandwiches
• King crisp sandwiches
• And basically, anything else that you can think of...

There's all the list that I'm bothered to create right now...

So it sounds pretty shit right like you might be a little chubby, and you eat these foods and I'm here telling you it doesn't make you fat, like what kind of dickhead personal trainer am I?


The best kind, the kind of personal trainer that won't sell you pointless supplements to make money or give you unnecessary advice to try to make myself look better.

So here's why that food doesn't make you fat...

You ever see a sports person eating junk food, even if its player off your local GAA team or whatever, skinny as hell and probably eats junk food every day. You think to yourself, "I eat the same food, im fat, they are skinny,whats the fucking dealio?"

Food has nothing to do with your bodyfat...

Calories are everything.The reason the guy or girl eats garbage all day and looks as lean is that they are burning the right amount of calories for the amount of food they are eating, they are out doing sports for 2 or 3 hours, probably burning 3 or 4 thousand calories a day on exercise...

Then you come along, eat the same foods, drive home, watch tv all day, then burn two calories walking to the fridge.

Let's call a spade a spade here, you put the weight on because you do fuck all movement, never mind exercise if you're sitting on your arse all day long, probably looking at a screen and burning fuck all calories.

I'm going to give you some science!

A pound of fat is roughly 3500 calories.

So if you need 2000 calories a day, and you eat 3000 and you do fuck all exercise, you will put on a pound of body fat in 3.5 days...

If you need 2000 calories and you eat 2000 calories you will stay the same...

If you need 2000 calories and you eat 2000 but you go for a jog and burn 500 calories you will lose a pound of fat in 7 days.

My point is, a calorie is a calorie, it doesn't matter where it comes from, you cant overeat lettuce and put on weight.

Fat is just stored, unused energy, so you need to make your body use that stored energy.

So the food you eat does not matter, its how many calories are in those foods against how much you move that determines how fat you are.

Weight loss is not some mystical unattainable thing you cant achieve, you just have to start putting a plan together of how you are going to do it. basically eat less and get up off your fucking arse!


Want to know more, or get help sorting your shit out...
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www.bodycoach.ie

​Ok, I'm probably going to get a lot of backlash over this, and to be honest I welcome it. 

I want to give you a bit of background on this first before I delve into my opinion on the matter.






















This is not me having a go at over-weight people, I was an overweight person and mentally I still am. I struggle with food ALL THE TIME!


I over-eat on occasion, then I beat myself up for doing it than force myself to work twice as hard as punishment. It's not the healthiest thing in the world to do, but so much do I value the weight-loss I have achieved, that I never want to go back to that overweight, unhappy, unhealthy person I was before. I internally criticise myself for the choices i make.

Am I internally fat shaming?Maybe, but it keeps me on track, and keeps me healthy.

When I was a lot younger than I am now, I was a chunky kid, so chunky in fact, the other kids called me Chunk, and it bothered the shit out of me. I was really unhappy about it but had no idea why I was fat, I would play all day, but I would be a machine with food, constantly overeating and getting fatter as I got older.

The bullying was horrible, I was constantly laughed at or had comments thrown at me. "Shut up fatty", or look there's "Chunk". It was not a good time for me, looking back on my time in secondary school, I don't have the fondest memories of it, something kids should have.

When I hit college, I discovered nights on the booze, smoking, and kebabs on the way home. I piled on the weight, became even more ashamed of myself for how I was and seeing other guys out, looking lean, having girls want to talk to them.

Then my dad got sick, he was not overweight, but he was extremely unhealthy. Very bad high sugar diet, smoked over 40 cigarettes a day, did little exercise. Pretty much me except I was overweight.

That initially made me spiral out of control, I ate to deal with the hard times, I smoked and drank more to escape, all the time, beating myself up for making myself worse and worse.

But eventually, I had the realisation that this way of life can't go on, or ill get sick too and with a lot of trial and error, I eventually got the determination to make a change to myself.

I trained like a man possessed, I was up every morning early, cycled into Dublin city, went to the gym, trained for 90 mins, went to work, cycled home, then some evenings id go for a walk. The problem was again, my food wasn't in check, I didn't know how to eat properly.

I considered a healthy meal to be a large bowl of pasta.After more time though, the weight did slowly shift as I learned more and more, I got to a healthy weight and life was good.

So good I decided I wanted to help people that were overweight, lose the weight properly, so I sold my bike and a few other things, saved money, and got my qualification as a personal trainer.

I worked my bollox off, going to work all day, then coming straight home to train people in the evening, it was exhausting but I loved it because I could see people getting really healthy, losing weight and feeling great about themselves.

Personal training was the job I was born to do!

So what has all this got to do with fat shaming?


Well I wanted to give you some background about myself, so you know I was fat, so you know that I care, and so you know I'm not saying this to bully, or make people feel small or ashamed.

I'm saying this because with this snowflake generation we will put a label of discrimination on anything just because we can.

Let me define what fat shaming is.

"the action or practice of humiliating someone judged to be fat or overweight by making mocking or critical comments about their size." - This is the Google definition.

So essentially this definition is bullying someone for being overweight, and rightly so, any form of bullying is wrong and should not be tolerated.

Unfortunately, we cannot criticise anyone for being overweight these days without being labelled a bully. Which I believe is completely wrong.

Being overweight is extremely unhealthy and leads to all kinds of diseases that are preventable.
I looked at urban dictionaries definition...

fat shaming is the act of poking fun of someone for being overweight or telling someone they are worthless, useless, lazy, or disgusting because they are overweight. 
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Like most terms, this has been adoptwisted by Radical Neofeminists to mean something very different. Under the RNF definition, it means " to make an overweight female feel in any way uncomfortable, usually by telling her anything is wrong with her weight." 

This, unfortunately, includes Doctors telling them to lose weight for their health and suggesting diets or friends saying that their clothes are too tight, even men very politely refusing dates because they just don't find them attractive.

So we have changed the definition from bullying to any kind of criticism, even when it's from a position of respect and concern about their personal health.


Does commenting on someone's weight make them feel ashamed, even when it's from a perspective of concern and love? Yeah of course in most cases it probably does make them feel ashamed.

Say if we made a comparison to the smoker.

We could openly tell a smoker, they smell bad from smoking, it's disgusting, it makes them look unhealthy, I wouldn't date a smoker, their breath smells, they will get sick, do you know what you're doing to your body etc.

So, peoples, personal opinion is that smoking is wrong, and they have no problem telling smokers about it, but its a smokers decision to keep smoking or quit.

Does the same process not apply to overweight people or are they exempt of criticism because it's more visual to other people because an overweight person can feel offended by criticism.

I think there is a big difference between criticism and bullying, especially when criticism is from a concerned person trying to help someone on a path to self-destruction.

My biggest pride as a personal trainer is helping someone that feels a lack of self-worth and confidence in themselves, lose weight and feel good about themselves.

Then you have the argument from overweight people that they are not ashamed of their body, they have so much confidence and self-worth that they don't feel they need to lose weight.

And I have no problem with that, good on you, but...

What about the health implications, if nothing else, isn't that the most important thing? That this unhealthy lifestyle will catch up with you and eventually lead to health problems.


You could make the argument that you are fit, you exercise regularly so you have nothing to worry about, but that is definitely not the right way to view the situation.

There are plenty of people that exercise and still abuse their bodies in various ways. Rich Piana, the bodybuilder, worked out nearly every day, pumped his body full of steroids, energy drink and other processed garbage, and he died of heart disease.

There are plenty of cases of sudden death syndrome in athletes probably consuming caffeine products or other products that create problems internally even though they are extremely fit.

You may, or someday you may have children, and as important, as it is to teach them confidence and self-worth, its also a parents responsibility to teach them how to live a healthy lifestyle. 

So you shouldn't overshadow what you claim to be a personal insult as something it's not when in a lot of cases its simply a show of concern, especially when it's from a person that cares about your own wellbeing.

So maybe we should try and remove the word fat shaming from language and break it down into two categories.

Fat bullying and fat criticism.

Fat bullying is just wrong, making fun of someone for being overweight is childish and immature.

Fat criticism, commenting constructively about their weight to induce a change in someone's behaviour or attitude is something I think needs to be accepted in society, as long as the intentions are from a good place, this I believe should be common practice.

The leading cause of death in the world today is coronory artery disease, which is basically fat deposits on the walls of the artery which comes from the lifestyles we lead, consuming too many bad foods, no exercise, smoking and drinking. 

If this is not a reason to criticise someone's weight to push them towards making changes, I don't know what is.

If you want or need help with your own weight, struggle to get the motivation, or just need guidance, contact me at www.bodycoach.ie
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No one that ever loses weight, regrets it!

Never in the history of mankind has it been easier to lose weight, or has it been easier to gain weight. We're constantly bombarded with fast food advertisements, adds selling sweets, chocolate, fizzy sugary drinks that sucker us in to consume garbage high in calories and low in anything else.

I wasn't always a personal trainer, I used to spend my days sitting at home watching tv and eating rubbish, the weekends would be takeaways, nights out in Dublin, downing as many pints as possible, smoking and generally being an overweight slob, but I decided to make a few changes, get fit, get healthy, lose the weight, start a personal training course and help others get these changes for themselves.
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I know from my own personal experience (trying and failing on many attempts) of losing weight, what works and what doesn't, so to avoid all the rubbish advice out there like meal replacements and fad diets these are my top 5 tips that will get you over the line to reach the weight loss you want, and maintain it for the future.
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1. Track your calories
​You have probably heard it a thousand times, calories are bad, you need to avoid them blah blah blah.
This is rubbish, we need calories to put weight on... Yes, but we also need calories to lose weight, it's just about finding the right amount of calories to keep you going and stay under a deficit to allow your body to utilise your body fat as energy because thats what body fat, is stored energy.





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​Lets be honest, you didn't put the weight on by eating low-calorie salads and running a marathon every second day.

You put the weight on because you sat on your arse and shoved too many calories in your mouth.
If you know how many calories you are consuming, then you will know what is required of you to lose weight.

Apps like my fitness pal are amazing free tools that let you track exactly what you are eating and show you how many calories you have left in the day to lose the weight!

2. Get moving

As a personal trainer, I get asked by my clients all the time, 'Should I do more squats, or sit-up's to lose the weight here and there'. My answer is simple, 'you're missing the fucking point'.

You didn't get fat because you stopped squatting or missed doing sit up's for five years.

You're not going to lose it by doing a few squats.

You need to burn more calories.

I climbed Kilimanjaro in 2009, I was moving so much I was burning around 4500 calories a day and consuming 2000, after 9 days I got home, weighed myself, I was down 5 kilos on the scales. I brought my daily calorie deficit up, the weight fell off.

So get fucking moving, go for a walk, a run, a cycle, a fitness class, jump on a rowing machine. Do whatever you like but get moving and burn calories.

3. Be consistent

You are not going to lose 5 kilos in week one, shit you probably won't lose it in week two either.


You didn't get fat in a few weeks so you certainly won't lose the weight in a few weeks either, it takes time, but it also takes consistency.

Giving yourself a pat on the back for changing to a salad dinner every Wednesday is great, but if you go crazy at the weekend and gorge on junk foods and alcohol is going to outdo any calorie deficit you achieved from swapping to a salad.

I'm not saying eat a salad every day, I'm saying if you stay under your calorie goals Monday to Thursday, then you go way over Friday to Sunday, you can't expect to lose weight because for the entire week you have not stayed under a deficit.

So work on tracking your calories 7 days a week, do this for a month, you will be shocked by how much you can achieve.

4. Be patient

When you see some idiot on social media, recommending a product that has helped them she 10 kilos in 4 weeks, I'm going to tell you right now, that person is talking out of their arse!

There is no product on this plant that burns fat, its not real.

Weight loss/meal replacement shakes, skinny teas, fat burners are all rubbish.

At best they are simply a low-calorie option, nothing more, and you don't need them.

Why would anyone replace a meal with a shake??? Just make a low-calorie meal, your life will be so much better!
Real fat loss takes time!

Most people that get extreme results over a short period put all the weight back on within a year. I've seen it many times.

Most of what they lose is not fat, but fluid and that affects the scale.

As soon as they start eating normally again, the pounds start going back on and before they know it they are back to the start.

With a consistent real fat loss, its harder to put back on because you are actually losing body fat, and not fluid, its harder to put back on because you need to massively increase your calorie deficit over time for your body to start storing the extra calories, and because of the work you put in to losing it, its much harder for you to let yourself slip back into old habits, because you value the work you put in.

5. Get help from a good personal trainer

Affordable personal training is out there, (bodycoach.ie for example) but not all personal trainers are good personal trainers. 

Just like any industry, there are true professionals and there are the rip-off merchants, so some research is required.

You might get trainers that work in gyms that have simply lost the joy for their work and just do the bare minimum because they are paid anyway.

Then there are the true heroes, the fitness coaches that care, they want nothing more than to see their clients succeed in the goals and money is just a necessity of life.

One of the best ways to find this out is to look at their reviews, check social media, website, google business pages and see what you can find on them. 

As a personal trainer myself that has clients all over Dublin, I pride myself on the personal training reviews my clients give me, because I know that they have gotten what they wanted from working with me.

My advice, google "personal trainer near me" and check the Google business pages that come up. Look at their reviews, and that should help you make the right choice.
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You can also check out my reviews from bodycoach at www.bodycoach.ie/reviews